List Event

Organiser launch plan

From event idea to first ticket.

Publishing the page is only one step. Use this sequence to make the listing trustworthy, payments ready, promotion measurable, and the door team prepared.

The strongest launch test is simple: ask someone who did not build the page to complete a booking on their own phone.
6 Launch stages
1 Complete test booking
Phone test Complete buyer and scanner rehearsal

01

The launch sequence

  1. 01

    1. Make the offer clear

    Confirm the event name, date, start time, venue, ticket price, capacity, age restrictions, refund position, and organiser contact details.

  2. 02

    2. Prepare payment

    For paid events, connect a live Yoco, PayFast, or Paystack account. Free events do not need a gateway.

  3. 03

    3. Test the buyer journey

    Open the public link on a phone, book the correct quantity, complete checkout, receive the email, and open the QR ticket.

  4. 04

    4. Prepare the launch content

    Create one clear announcement, one urgency update, and one final reminder. Use the same event link consistently.

  5. 05

    5. Watch the first traffic

    If people view but do not buy, check the offer, trust details, price, payment readiness, and mobile checkout before posting more.

  6. 06

    6. Rehearse the door

    Open the scanner before event day, load the guest list, test a ticket, charge the phone, and assign who handles exceptions.

02

Listing readiness

  • Title is specific and easy to recognise
  • Date, time, venue, and map details agree everywhere
  • Ticket tiers and capacity are intentional
  • Cover artwork is readable on a small phone
  • Description answers what happens, who it is for, and what to bring
  • Refund and cancellation expectations are stated

03

Payment and ticket readiness

  • The correct live gateway is connected for paid tickets
  • A complete booking succeeds at the displayed price
  • The confirmation email arrives and the QR code opens
  • The organiser dashboard records the booking once
  • The provider refund process and TKKT ticket-invalidation step are understood before sales begin

04

Diagnose weak sales before buying more reach

No page visits

The distribution problem comes first. Share through the organiser, performers, venue, partners, and existing community.

Visits but no checkout

Review the offer, event credibility, timing, price, artwork, and whether the page answers obvious objections.

Checkout starts but does not finish

Test the gateway, amount, mobile flow, error states, and confirmation path immediately.

First sales but no momentum

Use real proof, deadlines, capacity updates, and partner distribution rather than repeating the same announcement.

FAQ

Questions organisers ask

How early should I publish?

There is no universal lead time. Publish early enough to test the complete journey and give your audience several meaningful reasons to act before the event.

Should I connect payments before building the event?

No. Build the listing first. A gateway is required only before real paid checkout can succeed.

Does TKKT promote the event for me?

TKKT provides sharing and tracking tools, but organisers bring and develop their own audiences.

What should I do if people view but do not buy?

Check payment readiness, trust details, price, the clarity of the event offer, and mobile checkout before increasing promotion.

Start with stage one.

Describe the event and let TKKT build the first version of your listing.

Try the 60-Second Setup R0 TKKT platform fee. No card required to start.